Monday, April 16, 2007

The power to change

Why should designers be concerned with sustainability?
Scott Ewen from Emigre once said, “Designers make the world’s most beautiful trash”, and it’s true. Paper accounts for 81 million tons of solid waste annually, which constitutes 40% of North America’s total. In the United States alone, designers purchase or specify $9.1 billion in printing and paper annually. When you create that much demand for such resource-intensive products and services you have an opportunity and responsibility to make a difference. Our action, or inaction, will have consequences.

Design Can Change is a non-commercial initiative aimed at bringing together the design community and making system-wide change to how our work affects the planet.

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